Apple - You Deserve It!

Apple has been in the hot seat for two days now about a tracking issue with both the iPhone and iPad. On twitter, I follow @falseSteveJobs, formerly known as @ceoSteveJobs, and he did not let this pass with the controversial issue. Below are his tweets on the matter.

Lady Gaga - You Deserve It! AGAIN!

I have come to a conclusion, I don't think a "You Deserve It!" is a one time thing only, as Lady Gaga deserves it again!

"My mother told me, when I was young, 'Don't be a drag, just wear some meat.'" Is this a real quote from Lady Gaga? It would not surprise me if it was. Weird Al is jumping back with his latest single, "Perform This Way." It makes fun of baby speak, Gaga's song, "Born This Way."

The New Suit: A Communication Talent Resource

I have been in the works of a new direction for The Suit this past week since Monday. I have been transforming the site to support that new direction. Hopefully by the end of the week you will see the end results.

I am bringing on additional unpaid contributors.  I had been using this site for my own purpose of exercising my writing and showing developed work so I can use this as my own portfolio.  I figured that if this is helping me why not others?  I decided to make this change because of the problem America faces in finding jobs.

It is not acceptable anymore to fill out a job application or to send employers your resume, face it, if it does not have key words or phrases that computers are programed to see, if the computers can read it, then you are out of luck.  Employers are receiving hundreds of applications and don't have to time to really care about hiring you.

For Communication majors, on average, it takes 1-2 years to find employment, some reports are also saying 5 years.  That is too long for gained talent to waste while finding work, if in the field you want.  Since employers have evolved therefore, we need to evolve.

The-Suit.com is now for those who specialize in the Communication field.  Whether for journalism, Film, Advertising, Public Relations, Theory, etc., The-Suit.com is open for free lance writing, and posting your talent with video editing, magazine covers, etc.

Use The-Suit.com as if it were your current job.  Exercise current talents and use this site to gain new ones.  When applying for jobs, include your personal URL that will be provided with all your work to show.  Also, The-Suit.com will work hard over the summer to get employers to notice this site for potential employment.

Much more will come, in the mean time this is what we will start with.  Make this the one stop resource for employers.

Interested?  E-mail dgpehrson@the-suit.com to learn how to apply.

Changing My Suit

The Mountain from Terje Sorgjerd on Vimeo.

This has been an exciting weekend for me.  I had been in the works for an extra credit assignment but turned to a new business plan.  I had been wanting to make something out of The Suit and always knew it would take time.  Who knew that great ideas can come from this site alone?  I will make an announcement that will explain the new direction.  This can change the way you apply for a job.

Keep a watchful eye.  The-Suit.com

Rebecca Black - YOU DESERVE IT!

I have been following several stories the past few weeks, during my overwhelming schedule.  Rebecca Black is one of the online "sensations" that stood out.  Story after story I have read both fantastic and horrific reviews of this young singer.

With the fantastic stories I would read disagreeing comments from readers.  With the horrific reviews I would read agreeing comments.  I needed to get down to the bottom of this story as to why the press is so hyped up on Rebecca Black and why the readers are not buying it.

Please, watch the following video from YouTube.com.




I don't know what the media was thinking in turning this video into a sensation with "positive" reviews. I will give Rebecca credit, she was dressed modestly, exemplified a "fun, fun; fun, fun" attitude, and showed us that all 12 year old boys are now driving cars (or are they 13, 10, 9?).

Before I took a second look at the youtube hit, I asked my self, WWSCD (What would Simon Cowell do)? With this new perspective of mine, I watched the video, again. I believe Simon would say, what the **** was that? No one would watch this (despite the 49,000,000+ views). I want my 4 minutes back!

With my personal perspective, all I can think of is "what fun?" Who is this girl? What? Huh? I still can't think straight about this.

The media does not know what entertainment is anymore but I'm sure Rebecca is getting her 15 minutes of fame. I know, people are ranting - Rebecca's the next Justin Beiber! NO! She is not. Justin has real talent, and I don't like the kid.

Rebecca, this blog is not meant to be an insult because I still do not know what to say about your video and song. You must be a sweet girl or a spoiled brat with a rich daddy but that's not the point. The point is.............. WHAT?




Because of the media hype and the 49,000,000+ youtube views, Rebecca - YOU DESERVE IT!

Secret Formula of Coca-Cola

As a PR major, I have a great new respect for Coca-Cola.  Coke posted this video back in September but today is when they first advertised it on YouTube.

In this campaign they give you a variety of fun stuff.  You watch the video and every time the Coke logo appears in the upper right hand corner, click on it and it will take you to a variety of sites -- from following them on Twitter to watching the "live" feed of the Coke vault to brief activities and history.

In my opinion this campaign is brilliant, a new standard!  Check it out!

Behind My Madness

Hello world! I'm Dave. As you can see, I am preparing to post instructions and a video on how to make, what I consider, to be the best dessert in the world. Before I continue with this, I wanted to introduce myself to you.

There is a purpose to my madness and it is called Public Relations. No, I'm not a professional... yet. I am currently working for a degree in PR and Advertising with an emphasis in Marketing. As I am learning the facts of PR, I found that the Social Network and Media changed the rules of business. **You just discovered that Sherlock?** Yes I did. It never occurred to me the power of the internet but I am still a skeptic. I still believe that face to face relationships in business matters more than a computer with fiber optic cables telling me something else.

With the backing of my education, I am taking the necessary steps to make this project work. Will it make or break me, I do not know. You, the world, will decide for me.

Join me in my journey. This is my social experiment.

Dave